How we work
Our primary goal is to optimise your online profile for high-quality keywords and search terms that drive high-quality traffic to your website. We will get you higher in SERPs as well bring you higher quality traffic that is ready to buy.
Audit and Consult
Firstly, we will audit your entire online profile to determine what you’re doing well and what can be improved on. Discussing this with you, we will then determine the target goals we want to achieve and work towards.
Our audit and the first consultation is broken into three parts;
- Analytics and Keywords:
- What are your most popular keywords?
- How are you performing for them?
- How are your competitors performing for them? and
- Where are their gaps or opportunities to capitalise on?
- Competitor Analysis
- Where are their backlinks coming from and which should we target?
- Their unique positioning
- Content and how it stacks up next to yours
- Based on this, opportunities for your business to create unique content and positioning.
- Website Performance
- Speed and user experience
- What is holding back your SEO results
- Plan for necessary updates and improvements
After auditing your online presence, we will use the findings and data to develop a recommended plan of attack for your SEO. This will include the following.
- Recommended keywords for optimising your website
- On-page optimisation plan
- Keyword map – allocating keywords to each page to avoid cannibalisation
- Content plan for content creation and updates
- Backlink outreach program and tracking
- Target directory listings with updates for listings achieved
We will then commence with your SEO implementation.
- Blog Articles: Our content team produce beautiful, keyword optimised blog articles for you. We can also optimise your existing blog articles further if necessary.
- Backlinks: Through outreach programs and quality content, we will build a profile of backlinks to your website. We will also look for and remove toxic backlinks that could be hurting your rankings.
- Local Directory Listings: We will build a profile of Local Directory Listings with links back to your website.
- Google my Business Page: Optimising your Google business listing is critical for local and enterprise SEO. We will complete the profile and create unique locality-based content that drives people to your website.
- Programming code Analysis and Modification: Analysing your website code, we will provide recommendations for modifications to improve the website’s performance.
- Web Development: We can also assist with the website development and customisation services.
Review, report and adjust
Providing monthly reports as well as setting up your analytics and search console access, we will keep you abreast of our performance and how we’re tracking to set goals. We live and die by the data so we’re looking at it daily. That’s how we can quickly adjust campaigns when necessary and how we maximise your SEO results.