Found Online

About Found Online

SEO for business in competitive markets

Found Online is a team of SEO specialists, local content writers and website developers to help you get found online. 

Get in touch for a free site and SEO audit.  Leave your details below and we will be in touch. 

Found online is your Australian based team of SEO experts, web developers and marketers

We are a local Australian SEO provider and local SEO specialist based in Sydney.  We work with businesses of all sizes and across all industries in Australia.  

With more than 40 years combined marketing, SEO, website development and small business expertise, we have proven our ability to get business like yours to the top of first page search results. 

Let us audit your site for free to see what we can do to get your business listed higher in search engine results and drive more traffic to your website. 

Found Online Beginnings

When covid hit, businesses needed to move quick to get online and  improve their search rankings.  Sales representatives were off the road and consumers were changing their shopping behaviour, driving a surge in ecommerce.  

Starting with a few freelance jobs, we started seeing a trend.  Businesses were spending tens of thousands of dollars with SEO’s that failed to get them better search results.   We kept coming across startups, small business owners and service providers all with the same story.   They were being locked into expensive year long SEO contracts with poor results.      

It was obvious these “SEO experts” either didn’t know what they were doing or, even worse, they were deliberately taking people for a ride.  

With 40 years combined experience in digital marketing, website development and SEO, Found Online was founded in response to the growing need for good SEO providers. 

Our motivation was and still is to see our clients flourish with better traffic and better conversions that drive revenue and profit for their business.  We are driven by our results focused passion to see our clients win online.

Up-to-Date SEO expertise and technology

about found online expertise

The ever-changing nature of the online market can be overwhelming.   Increased competition, rapidly changing user behaviour and technologies can be hard to stay abreast of.   Staying up to date and maintaining the right skill in your business is tough for any organisation.

Yet effective digital marketing requires the right skill set and expertise to succeed.   From technical knowledge to the ability to adapt your SEO campaign to keep up with the sifting online landscape and constant Google algorithm updates, the right industry experts are critical to your success.  

To stay up-to-date, we continually invest in training, research and software to ensure that we stay at the cutting-edge of digital marketing.   That means our team has the tools and the knowledge to ensure they can meet your business goals. 

I was impressed with how well they understood my business and were then able to build a great website that reflected the style of my photography so well. ​


Joseph Giuenta 
Joseph RG Photography

Frequently Asked Questions

Here are some answers to the questions we receive the most about our services.
If we missed anything, please do not hesitate to contact us. We’ll be happy to help

SEO stands for Search Engine Optimisation.  It is focused on getting you found online and driving traffic to your website.   It is the practice of optimising your website and its content so that it ranks high in search engine results for specific phrases (search terms) and words (keywords).

Holistic SEO includes all online communications that help drive traffic to your site.   Where traditional SEO is primarily only focused on backlinks and on page technical updates to optimise keywords, holistic SEO focuses on much more. 

Holistic SEO focusses on keyword optimisation, technical SEO and backlink creation as well as creating quality content, social media activation, monitoring social cues, and website performance

SEM stands for Search Engine Marketing.  Search Engine Marketing is about marketing your brand for search engines.  The abbreviation SEM is often used interchangeably with PPC but they are different.  SEM is much broader, including SEO and PPC.  


Many providers say it takes 6-12 months.    In general, we’ve found we can get most clients to page 1 of search results in far less time than this.  However, the time it takes is dependant on a number of factors;  how competitive the industry is, your website performance, the SEO package you chose to buy (ie. how many hours and what services invested into it).

SEO services can cost anywhere from a few hundred to a few thousand and more.   

The cost of SEO services can vary greatly depending on the package, the hours involved to optimise your website, how many search terms or keywords you want to rank on and which services you require.  The hours required is dependent on the industry you are in and how competitive it is as well as your current website and how well it is already optimised, the size of your site and your websites technical performance.

Generally, most providers will calculate SEO packages based on expected hours to fulfill your SEO needs.   At Found Online, we have a range of packages to chose from to suit your needs. 

Absolutely.  If you have the resource, knowledge and skill set to do so, you should. 

To get your website to page one in search engine results pages for competitive keywords and search terms, it takes a specific skill set as well as a lot of hours to do.  You have to  craft your own optimised content, create visual content and media, understand and be able to update your website including some technical updates, engage with other website owners and mangers to get backlinks … just to name a few things.  This can take hours of your time which you may not have.  

Search engines are constantly updating their algorithms too.  Google makes minor changes to theirs multiple times a day with major changes announed and made less frequently.   Staying up to date and being able to test what works and what doesn’t as well as analyse data and mine for usable insights, is all critical to your success.

Using an expert just means you can focus on what you do best letting your SEO provider get you results faster.    

There is no such thing as set and forget when it comes to SEO. Everything from your competitors updating their website or they start an ad spend campaign through to Google announcing changes in what they will prioritise in their rankings all need to be monitored and acted upon.

Local SEO is just SEO for local service providers, shops, and any business that customers might need a provider that is close to them geographically.  It mostly focusses on optimising websites for search terms including “near me” and other locality based searches.   There is also a bigger focus on things like Google My Business that is integrated with maps and local reviews.