This varies considerably from industry to industry and is based on the level of competition for particular keywords. The cost of a click could range anywhere from a few cents to $50 or more.
When starting a PPC campaign, you will set a budget based on your goals. Once you have the right strategy in place, a higher budget and spend can mean greater impressions and so better results. But this isn’t always the case.
The best thing to do is to let us know your goals and target revenu return and we can provide a quote with our recommendations.