Found Online

Pay Per Click Advertising (PPC)

PPC or Google Ads help you jump ahead of the pack

Get a free google ads, website and SEO audit.  Find out how you can get better search rankings organically.  Complete your details below and a team member will be in touch.

mobile phone google search

PPC campaigns that get results

Jump ahead of the pack with first place positioning and winning google ads.  You only Pay Per Click (PPC) making PPC a great way to stand out and get your products and/or services noticed online. 

We are google ads experts with a shared goal – delivering you the right traffic, better ROI and results.  That’s revenue for you.

Pay per click campaigns means every dollar counts.   It’s critical that you are targeting the right audience in the right way in order to turn those dollars to revenue.  

We get better ROI for our clients with strategic PPC campaigns, in depth buyer analytics and cleverly written, keyword optimised ads that work. 

 

Why PPC could be right for you

Approximately 10% of website traffic is associated with PPC advertising. That number jumps to around 60% or more when a customer has made their decision to buy.  Users that ended up on your site organically, often return a number of times before a purchase decision is made.  Advertising can assist in converting those users when they are ready to buy, ensuring your site stands out at this stage of their buyer journey and through targeted remarketing activity.

Targeting those that are ready to buy, can drive increased revenue, ensuring you get the traffic when it matters most.  Understanding when users are most likely to buy and the keywords they are likely to search at that stage of the buyer journey is key here.

Cost per Click (CPC) means every dollar counts.   It’s critical that you are targeting the right audience in the right way in order to turn those costs to revenue.   We get better ROI for our clients with strategic PPC campaigns, in depth buyer analytics and cleverly written, keyword optimised ads that work. 

How we get you better results from your PPC campaigns

Target the right keywords

Maximise keywords that perform the best.  We complete thorough analysis and buyer journey mapping to identify the best keywords to target for your campaigns.

Targeting the right users

Retargeting those most likely to buy and at the time they are ready to buy.   Mix of keyword targeting, tracking data and retargeting techniques to deliver ads that will deliver traffic from the customers you want.

Maximum ad effeciency

Ramp up your advertising on the right days and the right times to maximises efficiency.  Monitor competitor activity, user behaviour and align with buyer behaviour to get better traffic and better ROI from your advertising spend.

Get a free PPC & SEO audit!

Get an obligation-free SEO and website audit.  If you are running ads we will also analyse those to recommend optimisations to start generating more traffic, clicks, enquiries, hires and buys.

Discover untapped opportunities to improve your SEO and drive more traffic to your site. 

Frequently Asked Questions

Here are some answers to the questions we receive about our services.
Have a question about something not covered below? Get in touch, we’ll be happy to help.

This varies considerably from industry to industry and is based on the level of competition for particular keywords.  The cost of a click could range anywhere from a few cents to $50 or more. 

When starting a PPC campaign, you will set a budget based on your goals.  Once you have the right strategy in place, a higher budget and spend can mean greater impressions and so better results.  But this isn’t always the case. 

The best thing to do is to let us know your goals and target revenu return and we can provide a quote with our recommendations. 

CPC stands for cost per click.  It is the cost a business pays per click on a link for a given search term.   The CPC is allocated by search engines ie. Google, if buying Google Ads, and is based on the level of competition around those search terms at the time.

SEM stands for Search Engine Marketing.  Search Engine Marketing is about marketing your brand for search engines.  The abbreviation SEM is often used interchangeably with PPC but they are different.  SEM is much broader, including SEO and PPC.  

 

Yes, PPC is the most common paid search model.

SEM stands for Search Engine Marketing. Search Engine Marketing is everything that a business does to stand out in search engines and drive traffic to their website. Therefore, SEM is commonly used to describe both SEO and PPC combined.